4i Consulting

An international management consulting company specializing in strategic, customer-centric, and optimized business solutions.

Established in 2001 with the vision of bringing analytical science into business,we deliver higher value to clients by helping them:

• Better understand and predict consumers' current and future needs and behaviors in order to develop optimum responses.
• Streamline the decision-making process for fast, yet thoughtful decisions.
• Have better predictability and control of their financial performance.
• Build growth through our strategic and actionable Foresights.

4i's innovative Foresight Analytics blends four distinct disciplines to provide our clients with a competitive edge:

• Growth Consulting: 4i helps clients understand the specific aspects and drivers of growth on all levels, such as consumer needs and segments, retail channels, and the product attributes that will drive growth. Markets, economies, and consumer demand, needs, and behaviors are changing more rapidly than ever. We provide the solutions to guide you toward growth in an ever-changing world.
• Consumer Insights: The difficulty is not just in identifying what markets will grow. It lies in pinpointing when they will grow for your particular category, what specific product attributes will be important to consumer segments to drive this growth. 4i provides those insights, so you know what products you need to offer and whom you should target.
• Predictive and Optimization Analytics: Information is growing exponentially, your data is exploding in size, and you feel as if you are searching for a needle in haystack. 4i's Predictive Analytics will guide you with productive insights and optimized execution.
• Industry and Marketing Knowledge: You have reports, studies, and data that overlap and contradict each other. Let our business knowledge and deep industry experience offer you actionable, pragmatic recommendations that show how these puzzle pieces connect to form a single, unique picture of your business's future.