Беко Украина

In the 1950s which were the years the industrialization has just started to develop in Turkey, Vehbi Koç the founder of the Koç Holding, was in search of a product that would provide foreign currency to Turkey. Under the conditions of Turkey in those years, he has made an association with a factory named Bejerano to make investment in sauce and canning factory because Bejerano was experienced in this sector. As a result of this partnership, a company was founded in 1954; named Beko and was registered with the first two letters of Bejerano and Koç. However, the company could not begin operating because of the current situation in Turkey.In these years, opportunity to establish dealership and sales of General Electric bulbs emerged. The name of the canning factory was altered as Beko Ticaret A.Ş. and with this enterprise, Vehbi Koç started the first dealership system in Turkey and delivered Arçelik products to customers’ house.In 1977, Beko Ticaret devolved distribution of Arçelik to Atılım. Since 1983, Beko has started to operate in Turkey white goods sector with strong accumulation of experience.Since the 1990s, Beko has been determined as export brand through overseas activities of Koç Group.By 2000, due to the restructuring of the Koç Holding Durable Goods Group, Beko divided from Beko Ticaret A.Ş. and came under Arçelik A.Ş by uniting with Arçelik brand. Arçelik A.Ş. belongs to the largest conglomerate in Turkey, the Koç Group, which operates in four core industries - energy, automotive, consumer durables and finance. Koç Holding is the only Turkish company in “Fortune Global 500”, ranking the 222nd in the list.Arçelik A.Ş., which operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services, was founded in 1955. Today, Arçelik A.Ş. has approximately 24.000 employees worldwide, 14 production facilities throughout the world; in Turkey, Romania, Russia, China and South Africa. The Company provides products and services in over 100 countries with sales and marketing offices located in 23 countries and under 10 different brands (Arçelik, Beko, Grundig, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel, Defy and Altus).While maintaining its leadership in white goods, air conditioning and LCD TVs in Turkey, Arçelik A.Ş. continues its rapid growth in the global arena. Today, Arçelik A.Ş. is the third largest company in its sector in Europe. Aside from its domestic leadership, Arçelik A.Ş. is also the leader in Romania with its ‘Arctic’ brand, and South Africa with its ‘Defy’ brand. The Company’s Beko brand is one of the top 3 brands in Europe in white goods sector.Arçelik A.Ş. achieved a consolidated turnover of EUR 3.6 billion in 2011 and obtained 53% of this turnover from international sales. The Company provides 85% of its international revenues from the sales of branded products.Being the clear leader in patent applications in Turkey, Arçelik A.Ş. holds more than one third of the international patent applications to WIPO (World Intellectual Property Organization) that are originating from Turkey. At the international platform, Arçelik A.Ş. is the only Turkish company among the first 500 PCT (Patent Cooperation Treaty) filing companies listed by the World Intellectual Property Organization, ranking 95th.Arçelik A.Ş. is one of the key players of its sector in Turkey and internationally, thanks to the pioneering and environmentally-friendly products produced with its own R&D and cutting-edge technology, its global brands, strong work force, unprecedented service network of 3000 authorized dealers and 550 after sales service points and an extensive portfolio of suppliers.Arçelik A.Ş., in line with its corporate vision "Respects the Globe, Respected Globally" focuses on the importance of becoming an ever-growing global brand, manufacturing products that are environmentally-friendly, innovative and provide higher standards of life by using natural resources effectively. Arçelik A.Ş. has received several awards from internationally acclaimed institutions thanks to its innovative technology, high quality products and production plants. The Company continues to manufacture the “best in its class” products in terms of energy and water efficiency thanks to the high technological capacity attained as a result of a 21 years of expertise in R&D.With 57 years of experience in the industry, Arçelik A.Ş. consistently contributes to achieving sustainability by pioneering social and environmental activities in the countries where it operates, in addition to creating economic value through employment, growth and added value. For further information please visit: www.arcelikas.com

 Beko is continuing its consistent growth worldwide with products that use resources efficiently and are environmentally friendly, that have innovative technologies, and special designs. The investments made in the brand have been an important contribution towards Beko becoming the 2nd largest white home appliances brand of Western Europe and the brand achieving the greatest increase in market share in the last 5 years in Europe in September 2013

Beko, the global brand of Arçelik A.Ş., which has become the most important brand to support basketball in the world with important investments since 2006, is continuing to invest in new sponsorships in the field of basketball. The Beko brand became the “Presenting Sponsor” of the European Basketball Championship, which was run by FIBA and held for the 38th time in Slovenia between the 4th-22nd September and in which 24 teams competed.

Beko, who began the top-end sponsorship of the “Presenting Sponsor” series, which presents the championship to the world in 2010 at the World Basketball Championship held in Turkey, had also taken on the “Presenting Sponsorship” of the FIBA European Basketball Championship held in Lithuania in 2011.  Lastly, by becoming the sponsor of the European Basketball Championship held by FIBA in Slovenia, Beko strengthened its position of being one of the brands that supports basketball around the world.