B2B2C Startup. Gamified data platform and market research tool.
Market research is about getting information about target markets or customers. The industry is struggling from 2 major problems: research process is slow and expensive.
The root for both problems is low respondents engagement. Just imagine, that respondent typically answers 30 boring questions, devotes 30 min of her time and gets only $0.5 as a reward. Basically, the value that respondent receives is too low.
Our gamified data platform is aimed at increasing respondents engagement dramatically and hence makes market research process x3 cheaper and x10 faster.
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