TNS Ukraine

Taylor Nelson Sofres Ukraine (TNS in Ukraine) — is a representative of the world’s largest custom market research company — TNS. TNS consultants, who are experts in different industry sectors, provide their clients with marketing information of high quality and innovative experience of conducting marketing researches helping their clients to meet the challenges on every stage of product’s life-cycle.

Ukraine is one of 80 countries where TNS companies operate. Since autumn 2008 TNS is the part of Kantar Group, research division of the world advertising-communication holding WPP. In February 2009 as part of a strategic realignment of the Kantar Group companies it was announced about merging of TNS and Research International research agencies in order to create the world’s largest custom research company. Since August 23rd TNS in Ukraine has an exclusive right to use both TNS and Research International business solutions.

Collecting, analyzing and processing information with the use of up-to-date technologies, TNS in Ukraine gives its clients a better insight into their own trademark, specific product groups and market in general, helps them enhance relationship with their partners, and offers new business opportunities.

TNS in Ukraine is the expert in such areas:

• media audience measurement;
• studying new products and innovation;
• studying brand and communications, the images of brands/companies;
• studying retail & shopper;
• Stakeholder Management;
• qualitative researches.

TNS in Ukraine conducts researches in such spheres as automotive industry, health protection, pharmacology, information technologies, communications, food, industrial production, retail, Internet, mass media, financing, and banking, etc.

Taylor Nelson Sofres Ukraine (TNS in Ukraine) was founded in 2002 as a result of the merger of SOCIS Gallup International and MMI Ukraine. In its work TNS Ukraine adheres to the main international market research codes — ESOMAR, as well as to the market research quality standards set by the Ukrainian Market Association. TNS in Ukraine is a member of the European Business Association (EBA). TNS was the first marketing research company in Ukraine, that implemented the quality management system and received the certificate of accordance with the international quality standard ISO 9001:2000 in 2005. Since 2005 the quality system has been functioning uninterruptedly in the company and constantly developing. In May 2009 TNS in Ukraine received the new version certificate of accordance with the international quality standard ISO 9001:2008 ((№ 225728/1 from 08.05.2009).  

Being a representative of the world’s largest market research network, TNS in Ukraine is entitled to use exclusive business solutions of TNS - Matrix™, eValuate™, ValueManager™, MicroTest Nouveau™, Insightment™, SuperGroup™, SuperClinic™, NeedScope™, AdEval™, BPO™, CPO™, Conversion Model™, FutureView™, Trim™ - and is noted for a combination rarely observed in the Ukrainian market: knowledge of local market conditions coupled with international experience and expertise.

TNS in Ukraine conducts both ad hoc researches commissioned by clients and a range of continuous surveys: MMI Ukraine, PMI Regions, NRS Regions, DAR Kiev, CATI Mobile Index, Omnibus, CATI Omnibus.

Among TNS in Ukraine clients there are leading producers / providers of goods and services, advertizing agencies, radio stations, publishing houses and other media.

The company’s staff includes 116 employees, who are specialists in the fields of sociology, marketing, psychology, mathematics, statistics, and programming.

The precious professional experience of TNS in Ukraine and high professional skills of its personnel ensure high quality, reliability, efficiency and confidentiality of marketing information provided by the company.